Live stream selling of unique products from Canadian owned businesses

Frequently Asked Questions

What is live social selling?

Think of live social selling as the lovechild of QVC and TikTok – except way cooler and infinitely more profitable. It's the art of showcasing your products through live video streams where viewers can watch, chat, ask questions, and buy instantly without ever leaving their comfy couch (or office chair, let's be honest).

Picture this: instead of your customers mindlessly scrolling through static product photos while simultaneously questioning their life choices, they're watching your charismatic host demonstrate products in real-time, answering burning questions like "Does this widget actually work?" and "Will this make me 47% more attractive?". It's shopping with a personality – and the numbers don't lie. Live shopping events regularly achieve conversion rates up to 30%, compared to traditional e-commerce's measly 2-3%. That's like upgrading from a horse-drawn cart to a Tesla.

With US livestream shopping projected to hit $68 billion by 2026, this isn't just a trend – it's the future knocking on your door with a business opportunity so good, it should probably come with a warning label

Why would my business want to utilize ERTC as a solution for my live social selling needs?

Oh, where do we start? Let's just say attempting live social selling solo is like trying to juggle flaming torches while riding a unicycle... blindfolded... during a thunderstorm.

Here's the reality check: 87% of businesses fail at DIY live social selling within their first six months. Why? Because live selling isn't just about pointing a camera at your product and hoping for the best. You need to master technical difficulties (because your internet will choose the worst possible moment to glitch), create engaging content that doesn't bore viewers to tears, understand the mysterious algorithms that determine whether 5 or 5,000 people see your stream, and somehow maintain audience engagement while simultaneously managing sales, answering questions, and looking effortlessly professional.

ERTC brings you the expertise of seasoned live selling professionals who eat algorithm changes for breakfast and turn technical disasters into marketing gold. We've already made all the expensive mistakes so you don't have to. Plus, we know the secret sauce for building trust and credibility – because let's face it, nobody wants to buy from someone who looks like they're being held hostage by their own livestream.

We handle everything from strategic planning and content creation to community management and performance analytics, while you focus on what you do best – running your actual business instead of becoming a part-time internet personality.

Can't I save money and just do it myself?

Cue the ominous music 🎵

Sure, you could do it yourself – just like you could perform your own dental surgery or represent yourself in court. Technically possible? Yes. Advisable? That's a hard no from us.

Let's break down the "savings" you'll enjoy with the DIY approach:

Time Investment: Expect to spend 60-80 hours per month on content creation, scheduling, live streaming, community engagement, and performance analysis. At your hourly rate, that's... calculator sounds... probably more than hiring professionals.

The Learning Curve Tax: You'll need to master multiple platforms (each with their own quirks), understand ever-changing algorithms, learn video production, become a content creator, develop your on-camera presence, and somehow turn into a sales psychology expert. The average learning curve? 6-12 months of expensive trial and error.

Technical Disasters: Your first live stream will inevitably feature audio that sounds like you're broadcasting from inside a tin can, lighting that makes you look like a vampire, and internet connection issues that turn your product demo into an unintentional comedy show. Professional setups cost thousands, and that's before you factor in backup equipment.

The Consistency Challenge: 91% of DIY live sellers give up within three months because maintaining consistent, engaging content while running a business is like trying to pat your head and rub your stomach while reciting Shakespeare – theoretically possible, practically exhausting.

Platform Penalties: Make rookie mistakes (like over-pitching or poor engagement), and social media algorithms will banish your content to the digital equivalent of Siberia. Recovery? 3-6 months of rebuilding your reputation.

The real question isn't whether you can do it yourself – it's whether you should when experts can deliver results faster, more effectively, and ironically, more cost-effectively than your DIY adventure.

How does ERTC's contracting of live selling work?

We keep it simpler than assembling IKEA furniture (and infinitely less likely to result in you questioning the meaning of life).

Our Pricing Philosophy: We believe in transparent, results-driven partnerships, not mysterious black box billing that requires a PhD in accounting to understand.

Flexible Engagement Models:

  • Monthly Live Selling Show Packages: Starting at $500/month for our "Getting Started" package (perfect for businesses dipping their toes in the live selling waters) up to $8,500/month for our "Full-Scale Domination" package (for clients who want to conquer the live selling universe).

  • Project-Based Campaigns: $3,000-$15,000 for specific launches, seasonal campaigns, or "we need results yesterday" situation.

  • Performance-Based Partnerships: For the bold and adventurous, we offer hybrid models where part of our compensation ties directly to your sales results – because we're confident enough in our abilities to put our money where our mouth is.

What You Get: Unlike agencies that nickel-and-dime you for every pixel, our packages include strategy development, content creation, live event hosting, community management, technical setup, analytics reporting, and ongoing optimization. Think of it as your complete live selling department, minus the office politics and coffee machine arguments.

The Fine Print (That's Actually Readable): 30-day contracts with flexible terms, transparent reporting, and no hidden fees that mysteriously appear like unwanted relatives at family gatherings. Plus, we guarantee response times faster than your internet during a Netflix binge – because your success is our success.

Getting Started: One conversation, one strategy session, one signed agreement, and you're officially in the live selling game. No complicated onboarding that requires a team of lawyers and a crystal ball to understand.

Ready to turn your products into live selling superstars? Let's chat – the consultation is free, and unlike your last DIY project, we guarantee you won't end up with extra parts and a growing sense of existential dread.

Do you provide a demos?

Rubs hands together gleefully

Do we provide demos? Oh honey, asking us if we provide demos is like asking a chef if they cook food or a comedian if they tell jokes. We don't just provide demos – we provide demo experiences that are so good, your competitors will probably try to hire our team (spoiler alert: we're loyal like golden retrievers, but with better hair).

Here's the thing about demos: seeing is believing, but seeing a professional demo is converting. We've got more recorded samples than Netflix has true crime documentaries – and they're infinitely more binge-worthy for anyone serious about live selling success.

Our Demo Library Includes:

  • Industry-Specific Showcases: Whether you're selling artisanal cheese scrapers or industrial-grade widgets, we've got samples that speak your customers' language (without the awkward small talk).

  • Different Energy Levels: From "calm and educational" demos perfect for B2B audiences to "high-energy, let's-get-this-party-started" demos that make QVC hosts look sleepy.

  • Crisis Management Masterclasses: Live demos of how we handle technical difficulties, difficult questions, and that one viewer who always asks if your product cures everything from hangnails to existential dread.

  • Before & After Results: Real campaigns showing conversion rates that went from "meh" to "holy cow, did we break the internet?"

The Demo Experience: We don't just show you clips – we walk you through our entire process, explain why certain techniques work (hint: it's not magic, it's psychology mixed with really good timing), and demonstrate how we'd adapt our approach specifically for your products and audience.

What Makes Our Demos Different: Unlike those cringe-worthy "look what I can do!" videos your nephew made, our demos showcase real results from real campaigns. We're talking measurable ROI, actual customer feedback, and conversion numbers that don't require creative accounting to look impressive.

The Best Part: These aren't generic, one-size-fits-all demonstrations. During your demo session, we'll actually create sample content concepts for YOUR products, showing you exactly how we'd position your brand in the live selling space. It's like a movie trailer for your future success – except the movie actually delivers on the hype.

Scheduling Your Demo: Easier than ordering pizza and more satisfying than finding money in your old jacket pocket. One quick call, and we'll show you why businesses who see our demos have a 94% conversion rate to becoming clients. (The other 6% usually just needed more time to convince their spouse that yes, this is a legitimate business expense).

Ready to see what all the fuss is about? Book your demo today – we promise it'll be more entertaining than whatever's currently trending on TikTok, and infinitely more profitable for your business.

Contact Us

Reach out! Talking is free. Waiting to get into live stream commerce is expensive.